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It all started in 2013 when Alex uploaded her first video on Youtube. A passion for the beauty industry whilst enrolling in a hair and beauty course, Alex began posting quick and easy hairstyles which resonated with her audience early on.

Over time, she also started to share her knowledge on fashion. Being 4'11 and classed in the 'petite' category, she has built a strong connection with other women around the world who look to her to guide them on fashion trends, styling tips and tricks, with both affordable & luxury brands.

With over 80 million views and 880,000 subscribers, Alex still delivers a personal, talking to a friend approach online, regularly replying to comments, offering styling advice via Instagram DM's and engaging with her audience.


This connection has been frequently noticed by traditional media outlets such as Marie Claire, worldwide brands, shopping centres and brand partnerships. Alex was chosen to be the face of Mark Hill's blow dry kit product in 2019, as well as an appearance at Intu Merry Hill's shopping centre for their fashion advertising campaign. Alex has also worked with well established brands such as Charles & Keith, River Island, Lee Stafford, House Of CB and many more.


However, Alex's priority will always be her audience, ensuring that every review she shares with her viewers is genuine, real and authentic.

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